Online marketing & email automation
Newsletters and follow-up emails that go out by themselves, to the right people, with their consent. Campaigns kept simple and everything measured.
Customer: We asked for a wedding quote last week. We're still comparing. Is our date still free?
Kouterlicht assistant: Your date is still free in De Serre. I'll send you the menu options by email today, and the venue manager will call you this week if you'd like.
Follow-up email sent, reminder set for the venue manager
Customers who drift away after the first contact
“We send quotes, and then we never hear from half of the people again.”
“I know I should send a newsletter, but there is never time.”
“We tried ads on Facebook once. Money went out, and nobody could tell us what came back.”
Follow-up that never forgets
We set up the emails and flows once, with you, and they keep running. You decide what goes out, we make sure it reaches the right people and you see what it brings in.
Newsletters
A clean template in your style and a simple rhythm. We help with the content, or write it with you, so it actually goes out.
Automatic follow-up flows
A welcome email, a reminder after a quote, a review request after the job and a maintenance reminder when it is time again.
Segments and consent
Contacts grouped by interest, type of customer or region, with a GDPR-compliant opt-in and an unsubscribe link in every email.
Simple, measured campaigns
A few focused campaigns on Meta or Google instead of scattered spending, each one measured from click to request.
For larger teams we build on Dynamics 365 Customer Insights – Journeys. For a small business we pick a lighter email tool that fits your budget. Either way, only people who said yes receive your emails.
A venue where every quote request gets a follow-up
Our demo site for a fictional event venue shows where follow-up starts: a quote request with the date, the number of guests and the type of party. That is exactly the information a good follow-up email needs. All on demo data.
- A quote request that captures date, guests and type of event
- The basis for a flow: thank you right away, menu options next, a reminder if there is no reply
- Segments per event type, so a wedding couple doesn't get the company party newsletter
One customer list, every channel
Everything starts from one list of contacts with their consent. Your website fills it, the email flows use it and the reports show what it brings in.
- Website formsQuote requests, bookings and newsletter sign-ups land in your list, with a clear opt-in.
- Email flowsWelcome, quote follow-up, review request and maintenance reminders, sent at the right moment.
- Customer InsightsFor larger teams: Dynamics 365 Customer Insights – Journeys, connected to your sales and service data.
- Meta & Google campaignsA small number of focused campaigns, sending people to a page that turns them into a request.
- ReportingOpens, clicks, requests and what each campaign cost you, in one overview.
Pick the step that fits
From a first newsletter to a marketing setup that follows up on every lead. Every package includes setup, templates in your style and a short training session.
Start
A newsletter that actually goes out.
- Email tool set up on your own domain
- Newsletter template in your style
- GDPR-compliant sign-up form on your website
- Your existing contacts imported, with consent checked
Grow
RecommendedFollow-up flows that run by themselves.
- Everything in Start
- Welcome and quote follow-up flows
- Review requests and maintenance reminders
- Segments by interest, customer type or region
- A monthly report on opens, clicks and requests
Scale
Campaigns and journeys for larger teams.
- Everything in Grow
- Customer journeys in Dynamics 365 Customer Insights
- Meta and Google campaigns, set up and followed up
- Measurement from first click to signed quote
- A quarterly review of results and next campaigns
No prices on this page: every business is different. After the free digital check you get one clear scope and a fixed price.
Questions we often get
It depends on the flows you need, the tool and whether we follow up campaigns for you. After the free digital check you get one clear scope and a fixed price. Ad budget and tool licenses are separate and paid directly by you.
For larger teams on Microsoft we use Dynamics 365 Customer Insights – Journeys. For a small business that is often more than needed, so we recommend a lighter tool that fits your size and budget.
No. It does help: with Microsoft 365, emails go out from your own domain and replies arrive in your own mailbox.
Yes, when it is done right, and we do it right: a clear opt-in, a record of who agreed and when, an unsubscribe link in every email and no lists bought elsewhere.
A first newsletter with sign-up form is usually ready within a few weeks. Flows and campaigns take a little longer, depending on how many there are. We agree on the planning up front.
We don't promise numbers we can't control. What we do promise: every email and campaign is measured, and in the report you see what it brought in, so you decide what to keep.